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+=====================================
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+How to start LLVM Social in your town
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+=====================================
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+
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+Here are several ideas you can take into account when designing your specific
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+LLVM Social.
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+
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+Before you start, it is essential to make sure that the meetup is as welcoming
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+as any other event related to LLVM. Therefore you shall follow LLVM's
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+`Code of Conduct <https://llvm.org/docs/CodeOfConduct.html>`_.
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+
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+Other than that - your mileage may vary. Please adapt your social to what works
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+best for your specific situation.
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+
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+General suggestions
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+-------------------
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+
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+* We highly recommend that you join the official LLVM meetup organization. In
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+ addition to covering the cost of the meetup, all LLVM meetups are advertised
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+ together and easily found by potential attendees. Please contact
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+ arnaud.degrandmaison@llvm.org for more details.
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+* Beware of cultural differences: what works well in one region may not work in
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+ other part of the world.
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+* Do not be alone to organize the meetup. Try to work with a couple other
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+ organizers. This is more motivating as an organizer, and this makes the
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+ meetup more resilient over time.
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+* Each event can have a different form such as a social event, or
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+ a hackathon/workshop, or a 'mini-conference' with one or more talks. You do
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+ not have to stick to one format forever.
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+* Whatever format you choose, `LLVM Weekly <http://llvmweekly.org/>`_ is an
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+ excellent topic starter: go through the 3-4 recent LLVM Weekly posts and
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+ prepare a list of the most interesting/notable news and discuss them with the
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+ group.
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+
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+Advertisement
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+-------------
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+
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+* Try to advertise via similar meetups/user groups
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+* Advertise your meetup on the mailing lists (llvm-dev, cfe-dev, lldb-dev,
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+ ...). Feel free to post to all of them, or at least to llvm-dev.
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+ But as these mailing lists have high traffic and some LLVM developers are not
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+ very active on them, you may reach more interested people using the mailing
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+ feature from meetup.com.
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+* Advertise the meetup on Twitter and mention
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+ `@llvmweekly <http://twitter.com/llvmweekly>`_ and
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+ `@llvmorg <http://twitter.com/llvmorg>`_.
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+* Announce the next meetup in advance, and remind in one week or so.
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+
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+Tech talks
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+----------
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+
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+* It’s a great idea to have several talks scheduled for several upcoming
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+ meetups to get the ball rolling.
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+* Keep looking for speakers far in advance, ideally you should have 2-3
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+ speakers ready in the pipeline.
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+* Try to record the talks if possible. It adds visibility to the meetup and
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+ just a good idea in general. Any modern smartphone or tablet should work, but
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+ you can also get a camera. Though, it is recommended to get an external
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+ microphone for better sound.
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+
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+Where to host the meetup?
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+-------------------------
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+
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+* Look around for bars/café with projectors.
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+* Talk to tech companies in the area.
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+* Some co-working spaces provide their facilities for non-profit (i.e., you do
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+ not charge attendees any fees) meetups.
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+* Ask nearby universities or university departments.
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+
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+How to pick the date?
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+---------------------
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+
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+* Make sure you do not clash with the similar meetups in the city (e.g.,
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+ C++ user groups).
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+* Prefer not to have a meetup the same week when the other similar meetups
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+ happen (e.g., it’s not a good idea to have LLVM meetup on Thursday after
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+ C++ meetup on Wednesday).
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+* Meetups on weekends may attract people who live far away from the city,
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+ but the people who live in the city may not attend.
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+* Make a poll, but beware that not every responder will join (we had ~20 votes
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+ on the poll, while only ~8 people attended).
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+
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